Advertising: New Techniques for Visual Seduction

Author: Stoklossa, Uwe

Brand: Thames & Hudson

Binding: Hardcover

Number Of Pages: 272

Release Date: 01-05-2007

Details: This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.

EAN: 9780500513408

Package Dimensions: 11.5 x 10.0 x 1.2 inches

Languages: English