Marketing Communication [NEP C.U. Semester-V] (English Version)
Book Details
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Publisher: Dishari Prakashani
-
Author: Bhadra & Satpati
-
Language: English
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Pages: 187
-
ISBN: 9789382386308
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Binding: Paperback
About the Book
This comprehensive guide on Marketing Communication is designed as per the New Syllabus under CCF for C.U. Semester-V, making it a highly relevant resource for undergraduate students studying under the NEP curriculum. Authored by Bhadra Satpati, the book simplifies the core concepts, tools, and strategic approaches used in modern marketing communication, ensuring easy understanding for learners.
It covers essential topics such as advertising, branding, digital marketing fundamentals, consumer behavior, communication models, and integrated marketing communication (IMC). The content effectively bridges academic theory with practical industry insights, helping students strengthen both conceptual clarity and real-world application.
With 187 well-structured pages, this edition from Dishari Prakashani is ideal for exam preparation, classroom study, and conceptual mastery for students pursuing commerce, management, or marketing under Calcutta University.
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Description
Book Details
-
Publisher: Dishari Prakashani
-
Author: Bhadra & Satpati
-
Language: English
-
Pages: 187
-
ISBN: 9789382386308
-
Binding: Paperback
About the Book
This comprehensive guide on Marketing Communication is designed as per the New Syllabus under CCF for C.U. Semester-V, making it a highly relevant resource for undergraduate students studying under the NEP curriculum. Authored by Bhadra Satpati, the book simplifies the core concepts, tools, and strategic approaches used in modern marketing communication, ensuring easy understanding for learners.
It covers essential topics such as advertising, branding, digital marketing fundamentals, consumer behavior, communication models, and integrated marketing communication (IMC). The content effectively bridges academic theory with practical industry insights, helping students strengthen both conceptual clarity and real-world application.
With 187 well-structured pages, this edition from Dishari Prakashani is ideal for exam preparation, classroom study, and conceptual mastery for students pursuing commerce, management, or marketing under Calcutta University.
