TEXTBOOK OF PHARMA MARKETING MANAGEMENT (SEM VIII)
Book Details
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Book Name: TEXTBOOK OF PHARMA MARKETING MANAGEMENT (SEM VIII)
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Publisher: PV Books
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Language: English
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Course: B. Pharmacy – Semester VIII
About the Book
This textbook is prepared as per the B.Pharm Semester VIII syllabus and provides a detailed understanding of Pharmaceutical Marketing Management. It covers core topics such as marketing principles, product and brand management, pricing strategies, distribution channels, promotional practices, and ethical marketing in the pharmaceutical industry. The content is presented in a clear, systematic, and student-friendly manner to help students understand the practical application of marketing concepts in real-world pharmaceutical business environments. The book is highly useful for regular study, revision, and semester examination preparation for final-year B.Pharmacy students.
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Description
Book Details
-
Book Name: TEXTBOOK OF PHARMA MARKETING MANAGEMENT (SEM VIII)
-
Publisher: PV Books
-
Language: English
-
Course: B. Pharmacy – Semester VIII
About the Book
This textbook is prepared as per the B.Pharm Semester VIII syllabus and provides a detailed understanding of Pharmaceutical Marketing Management. It covers core topics such as marketing principles, product and brand management, pricing strategies, distribution channels, promotional practices, and ethical marketing in the pharmaceutical industry. The content is presented in a clear, systematic, and student-friendly manner to help students understand the practical application of marketing concepts in real-world pharmaceutical business environments. The book is highly useful for regular study, revision, and semester examination preparation for final-year B.Pharmacy students.
